September is Childhood Cancer Awareness Month and we're #GoingGold to help expand that awareness so that more people can be more knowledgeable of what to look for. We all know catching it early can help but it's so hard to detect in such little ones who don't understand what they're feeling or going through.
Also, did you know that only 4% of all cancer research funding goes towards childhood cancer research specifically? We are not diminishing or misunderstanding the need for the research of other cancers. But, we simply believe our children deserve #MoreThan4.
For the entire month of September we will be donating a portion of our proceeds to the Kylie Rowand Foundation. They support research but also help offset medical funding for those in need and supply the children with Love Like Kylie bags to help make their stay in the hospital a little more bearable. We support this organization twice a year and encourage you to read Kylie's story.